Key Factors of Value Creation Using Big Data Analytics for Excellence in Enterprise Strategies

Document Type : Original Article

Authors

1 Department of Computer Engineering, Qom Branch, Islamic Azad University, Qom, Iran

2 Department of Electrical and Computer Engineering, Kharazmi University, Tehran, Iran

Abstract

 

Davenport, T. (2014). Big data at work: dispelling the myths, uncovering the opportunities: Harvard Business Review Press.2.Furtado, L., Dutra, M., & Macedo, D. (2017). Value Creation in Big Data Scenarios: A Literature Survey. Journal of Industrial Integration and Management, 02(01), 1750002. doi:10.1142/s24248622175000263.Grover, V., Chiang, R. H. L., Liang, T.-P., & Zhang, D. (2018). Creating Strategic Business Value from Big Data Analytics: A Research Framework. Journal of Management Information Systems, 35(2), 388-423. doi:10.1080/07421222.2018.14519514.Lim, C., Kim, K.-H., Kim, M.-J., Heo, J.-Y., Kim, K.-J., & Maglio, P. P. (2018). From data to value: A nine-factor framework for data-based value creation in information-intensive services. International Journal of Information Management, 39, 121-135. doi:https://doi.org/10.1016/j.ijinfomgt.2017.12.0075.Mouthaan, N. (2012). Effects of big data analytics on organizationsvalue creation. University of Amsterdam.6.Nowling, R. J., & Vyas, J. (2014, 3-5 Dec. 2014). A Domain-Driven, Generative Data Model for Big Pet Store. Paper presented at the 2014 IEEE Fourth International Conference on Big Data and Cloud Computing.7.Saggi, M. K., & Jain, S. (2018). A survey towards an integration of big data analytics to big insights for value-creation. Information Processing & Management, 54(5), 758-790. doi:https://doi.org/10.1016/j.ipm.2018.01.0108.Verhoef, P. C., Kooge, E., & Walk, N. (2016). Creating Value with Big Data Analytics: Making Smarter Marketing Decisions: Routledge.9.Wu, C., Buyya, R., & Ramamohanarao, K. (2016). Big Data Analytics = Machine Learning + Cloud Computing. CoRR, abs/1601.03115.