The present study aims to identify and classify the pathologies affecting the discourse of the Islamic Revolution in the visual programs of Iran’s National Media and to propose an optimal model for strengthening this discourse with particular emphasis on the values of resistance, self-sacrifice (īthār), and martyrdom (shahādah). The principal research question is: What are the existing deficiencies in the representation of the discourse of the Islamic Revolution in the National Media, and what strategic model can be formulated to strengthen this discourse on the basis of these values? In terms of its objective, the study is applied research, while methodologically it adopts a qualitative approach using thematic analysis based on the Attride-Stirling (2001) framework. The statistical population consisted of fifteen experts in media management and communication studies, selected through purposive and theoretical sampling. Data were collected through semi-structured interviews and analyzed by means of theoretical coding (basic, organizing, and global themes). To assess validity and reliability, auditing and replicability (reliability coefficient) were employed in the qualitative section, while content validity and Scott’s reliability coefficient were used in the quantitative section. The findings reveal that the pathology model of the discourse of the Islamic Revolution consists of four global themes, eight organizing themes, and eighteen basic themes. Furthermore, the proposed model for strengthening this discourse comprises three global themes, seven organizing themes, and thirty-seven basic themes, both of which achieved theoretical saturation. The results indicate that the application of knowledge management in presenting the discourse of the Islamic Revolution, together with an authentic and engaging representation of visual content related to the culture of īthār, shahādah, and resistance, plays a pivotal role in neutralizing existing deficiencies and enhancing the quality of National Media programs. This approach can contribute to a deeper institutionalization of the values of the Sacred Defense (Difāʿ Muqaddas) within public opinion.