The present study aims to examine the current state of the Islamic Consultative Assembly elections and identify the elements and factors influencing the conduct of knowledgeable, aware, and enthusiastic elections from the perspective of political marketing in a religious democracy system. This research is quantitative and exploratory in nature. The study population consists of over ten thousand individuals, including all employees of government and affiliated organizations, private and non-profit organizations in Tehran and Alborz provinces, and postgraduate students at Payame Noor University. The sampling method is simple random, and the sample size was calculated to be 384 people using Cochran's formula. The data collection tool was a researcher-made questionnaire. To validate the research's paradigmatic model, Smart PLS software was used. For demographic analysis and examining the current state, SPSS software was utilized. The findings indicate that environmental conditions, with a score of (1), are the most significant deterrent to the implementation of the political marketing model in Iran's religious democracy society. The country's poor and discouraging economic conditions, which are part of the environmental conditions, and extensive negative propaganda by foreign media against the religious democracy system of the country, are significant issues. In other words, environmental conditions have the highest impact score, albeit negatively, in the model. Therefore, improving this factor would significantly affect people's willingness to participate in the Islamic Consultative Assembly elections in the country's religious democracy system. It is suggested to address economic conditions like sanctions and stagflation and improve conditions in other areas to reduce the impact of foreign media on discouraging electoral participation. Among other dimensions and elements of the model, political awareness of the people received the highest score of 3.74, while the least score of 1.15 was obtained by the outcome at the parliamentary level. This finding indicates that people do not find the parliament efficient and its image and credibility among the people are very weak. The next lowest score of 1.4 pertains to the outcome at the people's level, showing that the public believes there has been no improvement in their quality of life, politically or socially.